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Armani Acqua Di GiòA bsolu

I am always fascinated with the process of film making, filming ads and in fact – any process in fashion and beauty. The amount of work that goes into 30 seconds of an ad is just staggering.

I include the making of the new Armani Acqua Di Giò Absolu, as the photographer on the campaign Matthew Brookes grew up in South Africa.

This ad successfully captures what Armani wanted to say- this fragrance is still within the Acqua – water – family but with an added woody density.

 

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cool good eh love2 cute confused notgood numb disgusting fail